Nowadays, the surface of our planet, seems to be completely covered by a thick, dense cloud of messages, sounds and images, circulating in many directions. We live in an era we can call  the “mediasphere” (the ecology of attention by Yves Sitton). The attention lengh of millennials is indeed shorter than that of their elders, with a strong tendency to zapping.

Attention becomes the most scarce resource. This is also the case of the fashion industry which already understands the needs, not only to think about the production of material goods, but more on the attention necessary to consume them.
Therefore, in this dense "mediasphere", I ask myself, how can Fashion-brands produce a form of communication which is more sustainable. We all know today about slow fashion.

But, can we imagine the slow-image of fashion?